UNO Goes Vegas: Mattel Bets on New Themed Club on the Strip

It’s official — game night just got a glow-up. Mattel, the iconic toy company behind family favorites like Barbie and Hot Wheels, is bringing one of its most beloved games into a whole new arena: the Las Vegas Strip. In a move that blends nostalgia with nightlife, Mattel has announced it will open the first-ever UNO Las Vegas Club, offering an immersive space for fans of the classic card game to gather, compete, and unwind in true Vegas fashion.

Dubbed UNO™ at AREA15, the club promises to be a far cry from your average family living room game session. Think high-energy gameplay lounges, thematic cocktails, live entertainment, and larger-than-life installations inspired by the colors and chaos of UNO itself. It’s equal parts party, pop culture homage, and competitive playground.

According to Mattel, this isn’t just about playing cards — it’s about social play.

“In a world of digital everything, people are craving real-life connections. UNO is already a game that brings people together,” said Josh Silverman, Mattel’s global head of consumer products and experiences. “We wanted to take that spirit and blow it out into an experience you can’t find anywhere else.”

Beyond the Draw Four

The concept is part of a growing trend of brands transforming childhood favorites into experiential venues aimed at adults. The Barbie movie may have dominated the box office, but now Mattel is betting that adults want to step into the world of their favorite games — cocktails and LED lighting included.

The venue is being developed in partnership with IP2Entertainment, a company known for turning intellectual properties into entertainment destinations around the globe. Together, they plan to create a club that merges competitive play with the social energy of Las Vegas nightlife.

So what can travelers and visitors expect from an UNO Las Vegas Club?

Picture immersive, tech-enhanced gaming tables where groups can play UNO in themed rounds, surrounded by music, performers, and signature drinks (we can only hope for a spicy “Reverse” margarita or “Wild Card” mojito). Private event spaces and interactive zones are also planned, offering options for everything from birthdays to corporate team-building.

From Tabletop to Trendsetter

While it might seem like a bold move to launch a card game club in one of the most entertainment-saturated cities in the world, UNO has the kind of cross-generational appeal most brands dream of. It’s simple, social, and fueled by a touch of chaos — the kind of gameplay that sparks laughter, rivalries, and plenty of Instagrammable moments.

Mattel has been expanding its presence in the live experience market in recent years, with Barbie-themed pop-ups, Hot Wheels exhibits, and even plans for a Mattel Adventure Park in Arizona. UNO at AREA15 is the next logical — if unexpected — step in turning toys into immersive entertainment.

If all goes well, it might not be the last. Could we one day see a Pictionary-themed karaoke bar? A Rock ‘Em Sock ‘Em Robots fight night? Stranger things have happened in Vegas.

For now, Mattel is betting that a little nostalgia, a lot of neon, and a deck of cards might just deal them a winning hand.